The service semiotics of luxury events: An exploration for future research and events management industry practice

Abstract

This article discusses the implications of the role of semiotics in the design and delivery of luxury event-attendees’ experience. Within the contemporary industry and sector, the place of semiotics within the field of design will be established and its importance examined, with reference to future professional practice. Future research opportunities will also be identified.

Keywords

• customer service
• event design
• experience design
• brand experience
• luxury service
• luxury experience
• service design
• service management