Current Research in Biotechnology (Jan 2021)
Impacts of biomedical hashtag-based Twitter campaign: #DHPSP utilization for promotion of open innovation in digital health, patient safety, and personalized medicine
- Maria Kletecka-Pulker,
- Himel Mondal,
- Dongdong Wang,
- R. Gonzalo Parra,
- Abdulkadir Yusif Maigoro,
- Soojin Lee,
- Tushar Garg,
- Eoghan J. Mulholland,
- Hari Prasad Devkota,
- Bikramjit Konwar,
- Sourav S. Patnaik,
- Ronan Lordan,
- Faisal A. Nawaz,
- Christos Tsagkaris,
- Rehab A. Rayan,
- Anna Maria Louka,
- Ronita De,
- Pravin Badhe,
- Eva Schaden,
- Harald Willschke,
- Mathias Maleczek,
- Hemanth Kumar Boyina,
- Garba M. Khalid,
- Md. Sahab Uddin,
- Sanusi,
- Johra Khan,
- Joy I. Odimegwu,
- Andy Wai Kan Yeung,
- Faizan Akram,
- Chandragiri Siva Sai,
- Sherri Bucher,
- Shravan Kumar Paswan,
- Rajeev K. Singla,
- Bairong Shen,
- Sara Di Lonardo,
- Anela Tosevska,
- Jesus Simal-Gandara,
- Manja Zec,
- Elena González-Burgos,
- Marija Habijan,
- Maurizio Battino,
- Francesca Giampieri,
- Aleksei Tikhonov,
- Danila Cianciosi,
- Tamara Y. Forbes-Hernandez,
- José L. Quiles,
- Bruno Mezzetti,
- Smith B. Babiaka,
- Mosa E.O. Ahmed,
- Paula Piccard,
- Mágali S. Urquiza,
- Jennifer R. Depew,
- Fabien Schultz,
- Daniel Sur,
- Sandeep R. Pai,
- Mihnea-Alexandru Găman,
- Merisa Cenanovic,
- Nikolay T. Tzvetkov,
- Surya Kant Tripathi,
- Kiran R. Kharat,
- Alfonso T. Garcia-Sosa,
- Simon Sieber,
- Atanas G. Atanasov
Affiliations
- Maria Kletecka-Pulker
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Institute for Ethics and Law in Medicine, University of Vienna, Spitalgasse 2-4, 1090 Vienna, Austria
- Himel Mondal
- Nil Ratan Sircar Medical College and Hospital, Kolkata, India
- Dongdong Wang
- Centre for Metabolism, Obesity and Diabetes Research, McMaster University, 1280 Main St. W., Hamilton, ON L8N 3Z5, Canada
- R. Gonzalo Parra
- European Molecular Biology Laboratory, Heidelberg, Germany
- Abdulkadir Yusif Maigoro
- Department of Microbiology and Molecular Biology, College of Bioscience and Biotechnology, Chungnam National University, Daejeon 34134, Republic of Korea
- Soojin Lee
- Department of Microbiology and Molecular Biology, College of Bioscience and Biotechnology, Chungnam National University, Daejeon 34134, Republic of Korea
- Tushar Garg
- Seth GS Medical College & KEM Hospital, Mumbai 40012, India
- Eoghan J. Mulholland
- Gastrointestinal Stem Cell Biology Laboratory, Wellcome Trust Centre for Human Genetics, University of Oxford, Oxford, United Kingdom
- Hari Prasad Devkota
- Graduate School of Pharmaceutical Sciences, Kumamoto University, 5-1 Oe-honmachi, Kumamoto 862-0973, Japan; Program for Leading Graduate Schools, HIGO Program, Kumamoto University, Japan
- Bikramjit Konwar
- Independent, Guwahati, Assam, India
- Sourav S. Patnaik
- Department of Bioengineering, University of Texas at Dallas, Richardson, TX, USA
- Ronan Lordan
- Institute for Translational Medicine and Therapeutics, Perelman School of Medicine, University of Pennsylvania, USA
- Faisal A. Nawaz
- Mohammed Bin Rashid University of Medicine and Health Sciences, Dubai, United Arab Emirates
- Christos Tsagkaris
- University of Crete, Faculty of Medicine, Heraklion, Greece
- Rehab A. Rayan
- High Institute of Public Health, Alexandria, Egypt
- Anna Maria Louka
- Independent, Corfu 49084, Greece
- Ronita De
- ICMR-National Institute of Cholera and Enteric Diseases, P-33, CIT Rd, Subhas Sarobar Park, Phool Bagan, Beleghata, Kolkata, West Bengal 700010, India
- Pravin Badhe
- Swalife Foundation, Bhavani Peth, Ganeshnagar, Karmala, Solapur, Maharashtra 413203, India
- Eva Schaden
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria
- Harald Willschke
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria
- Mathias Maleczek
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Department of Anaesthesia, Intensive Care Medicine and Pain Medicine, Medical University of Vienna, Waehringer Guertel 18-20, 1090 Vienna, Austria
- Hemanth Kumar Boyina
- Department of Pharmacology, School of Pharmacy, Anurag Group of Institutions, Anurag University, Medchal -500088, Hyderabad, Telangana state, India
- Garba M. Khalid
- Department of Pharmaceutical Sciences, Università degli Studi di Milano, Via G. Colombo, 71, 20133 Milano, Italy; Department of Pharmaceutics and Pharmaceutical Technology, Bayero University, Kano P.M.B. 3011, Nigeria
- Md. Sahab Uddin
- Department of Pharmacy, Southeast University, Dhaka, Bangladesh; Pharmakon Neuroscience Research Network, Dhaka, Bangladesh
- Sanusi
- Indonesian Institute of Sciences, Jakarta, Indonesia
- Johra Khan
- Department of Medical Laboratory Sciences, College of Applied Medical Sciences, Majmaah University, Majmaah 11952, Saudi Arabia
- Joy I. Odimegwu
- Department of Pharmacognosy, Faculty of Pharmacy, College of Medicine Campus. University of Lagos. Nigeria
- Andy Wai Kan Yeung
- Oral and Maxillofacial Radiology, Applied Oral Sciences and Community Dental Care, Faculty of Dentistry, The University of Hong Kong, Hong Kong, China; Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria
- Faizan Akram
- Department of Pharmaceutics, Faculty of Pharmacy, The Islamia University of Bahawalpur, 63100, Pakistan
- Chandragiri Siva Sai
- Amity Institute of Pharmacy, Amity University, Uttar Pradesh, Lucknow Campus, Gomati Nagar, Lucknow 226010, Uttar Pradesh, India
- Sherri Bucher
- Indiana University School of Medicine, Department of Pediatrics, Division of Neonatal-Perinatal Medicine, 1030 West Michigan St. Suite C4600, Indianapolis, IN 46202, USA
- Shravan Kumar Paswan
- Department of Pharmacology, CSIR-National Botanical Research Institute, Lucknow, India; Amity Institute of Pharmacy, Amity University Uttar Pradesh, Lucknow Campus, Lucknow, Uttar Pradesh, India
- Rajeev K. Singla
- Institutes for Systems Genetics, Frontiers Science Center for Disease-Related Molecular Network, West China Hospital, Sichuan University, Xinchuan Road, 2222 Chengdu, Sichuan, China
- Bairong Shen
- Institutes for Systems Genetics, Frontiers Science Center for Disease-Related Molecular Network, West China Hospital, Sichuan University, Xinchuan Road, 2222 Chengdu, Sichuan, China
- Sara Di Lonardo
- Research Institute on Terrestrial Ecosystems-Italian National Research Council (IRET-CNR), Via Madonna del Piano 10, 50019 Sesto Fiorentino (Fi), Italy
- Anela Tosevska
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Department of Molecular, Cell and Developmental Biology, University of California Los Angeles, Los Angeles, CA 90095, USA
- Jesus Simal-Gandara
- Nutrition and Bromatology Group, Department of Analytical Chemistry and Food Science, Faculty of Food Science and Technology, University of Vigo - Ourense Campus, E-32004 Ourense, Spain
- Manja Zec
- Institute for Medical Research, University of Belgrade, Serbia
- Elena González-Burgos
- Department of Pharmacology, Pharmacognosy and Botanical, Faculty of Pharmacy, University Complutense of Madrid, Spain
- Marija Habijan
- Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, 31000 Osijek, Croatia
- Maurizio Battino
- Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131 Ancona, Italy; International Research Center for Food Nutrition and Safety, Jiangsu University, Zhenjiang 212013, China
- Francesca Giampieri
- Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131 Ancona, Italy; Department of Biochemistry, Faculty of Sciences, King Abdulaziz University, Jeddah, Saudi Arabia
- Aleksei Tikhonov
- Engelhardt Institute of Molecular Biology, Russian Academy of Sciences, 119991 Moscow, Russia
- Danila Cianciosi
- Department of Clinical Sciences, Faculty of Medicine, Polytechnic University of Marche, 60131 Ancona, Italy
- Tamara Y. Forbes-Hernandez
- Nutrition and Food Science Group, Dept. of Analytical and Food Chemistry, CITACA, CACTI, University of Vigo, Spain
- José L. Quiles
- University of Granada, Spain
- Bruno Mezzetti
- Department of Agricultural, Food and Environmental Sciences, Polytechnic University of Marche, Ancona, Italy
- Smith B. Babiaka
- Department of Chemistry, Faculty of Science, University of Buea, P.O. Box 63, Buea, Cameroon
- Mosa E.O. Ahmed
- Department of Pharmacognosy, Faculty of Pharmacy, Alneelain University, Khartoum, Sudan
- Paula Piccard
- Independent, NY, USA
- Mágali S. Urquiza
- Independent, Buenos Aires, Argentina
- Jennifer R. Depew
- Independent, Livonia, MI, USA
- Fabien Schultz
- Technical University of Berlin, Institute of Biotechnology, Faculty III - Process Sciences, Gustav-Meyer-Allee 25, Berlin 13355, Germany; Neubrandenburg University of Applied Sciences, Department of Agriculture and Food Sciences, Brodaer Str. 2, Neubrandenburg 17033, Germany
- Daniel Sur
- Department of Medical Oncology, University of Medicine and Pharmacy “Iuliu Hatieganu”, 400015 Cluj-Napoca, Romania; Department of Medical Oncology, The Oncology Institute “Prof. Dr. Ion Chiricuta”, 400015 Cluj-Napoca, Romania
- Sandeep R. Pai
- Department of Botany, Rayat Shikshan Sansthas, Dada Patil Mahavidyalaya, Karjat 414402, Maharashtra, India
- Mihnea-Alexandru Găman
- “Carol Davila” University of Medicine and Pharmacy, 8 Eroii Sanitari Boulevard, Bucharest, Romania; Center of Hematology and Bone Marrow Transplantation, Fundeni Clinical Institute, 258 Fundeni Road, Bucharest, Romania
- Merisa Cenanovic
- Independent researcher, Sarajevo, Bosnia and Herzegovina
- Nikolay T. Tzvetkov
- Department of Biochemical Pharmacology and Drug Design, Institute of Molecular Biology “Roumen Tsanev”, Bulgarian Academy of Sciences, Sofia 1113, Bulgaria
- Surya Kant Tripathi
- Cancer Drug Resistance Laboratory, Department of Life Science, National Institute of Technology Rourkela, Odisha, India
- Kiran R. Kharat
- KETs V.G.Vaze College, Mumbai, India
- Alfonso T. Garcia-Sosa
- Institute of Chemistry, University of Tartu, Estonia
- Simon Sieber
- Department of Chemistry, University of Zurich, Winterthurerstrasse 190, 8057 Zurich, Switzerland
- Atanas G. Atanasov
- Ludwig Boltzmann Institute for Digital Health and Patient Safety (LBI-DHPS), Medical University of Vienna, Spitalgasse 23, 1090 Vienna, Austria; Institute of Genetics and Animal Biotechnology of the Polish Academy of Sciences, Jastrzebiec, 05-552 Magdalenka, Poland; Department of Pharmacognosy, University of Vienna, 1090 Vienna, Austria; Corresponding author.
- Journal volume & issue
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Vol. 3
pp. 146 – 153
Abstract
The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter-based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored for five weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder-identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co-occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter-community were related to the coronavirus disease 2019 (COVID-19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility-promotion, which could be successfully utilized by healthcare-related open innovation platforms or initiatives.
