European Union's consumer policy

Abstract

EU's consumer protection legislation concerns product safety measures (general product safety and liability for defective products), as well as protection of the economic interests of consumers (misleading and comparative advertising, distance contracts, unfair terms in consumer contracts, etc.). In the future, EU's consumer policy will face various challenges due to the factors such as globalization of markets and technological developments, which have had a profound effect on products, services and in marketing. In order to respond to these challenges, more flexible approach will be needed.

Keywords

• consumers
• product
• selling
• protection
• advertisements