Innovative Marketing (Dec 2006)

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Natalia Vila López,
Inés Küster Boluda

Affiliations

Natalia Vila López
Inés Küster Boluda

Journal volume & issue: Vol. 2, no. 4

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal