Aim. The article attempts to identify the characteristics of oral professional communication in diachrony based on the example of medieval oral advertising in le cri genre.Methodology. The experimental basis of the study includes Guillaume de la Villeneuve’s poem Les Crieries de Paris (XIII) and the anonymous color print Cris de Paris (XVI). Textual corpus is complexly analyzed using linguistics methods. Linguopragmatic analysis is related to the identification of verbal means used to conceptualize the market sphere. Linguostatistic method reveals some metrics of goods / services demand and market size. Linguoaxiological analysis aim is to study evaluation verbalization and promoting tactics.Results. The study revealed different archaic effective verbal and extralinguistic tactics of product promotion and branding.Research implications. The perspectives of the advertising diachronic study lie in the research of the most stable and productive suggestive practices in modern marketing linguistics. The theoretical perspective consists in the examination of the evolution and transformation of verbal promotion.