THE PERFORMANCE OF ORGANIZATIONS IN THE CONTEXT OF THE VUCA WORLD

Abstract

Nowadays, more and more organizations are operating in a business world characterized by volatility, uncertainty, complexity and ambiguity - the VUCA world. The VUCA concept defines a society where rapid and frequent changes occur, with challenges at every step, often being difficult to predict future activities. In order for an organization to be able to operate in such an environment, it is necessary for them to update their strategy, taking into account equally both: the opportunities and the threats that may appear. Therefore, the aim of this paper is to analyze the main changes caused by an uncertain and unpredictable environment on the performance of organizations, starting from the present studies and researches from this area. In order to maintain their competitive advantage, companies must align their services and products to high quality standards so that they can satisfy all consumer needs. Regarding the employees of the organizations, they must acquire new skills and abilities, so that when a difficult situation is established, a situation that could lead to the failure of the organization's objectives, they should act as quickly as possible. For organizations to perform, taking into account the influences and constraints of the VUCA world, it is necessary for them to adapt to new changes in technology, using modern equipment and machinery, so that any problem that apparently does not have a solution to be resolved with minimal resource consumption.

Keywords

• performance
• vuca world
• tehnology