ORGANIZATIONAL CULTURE AND CORPORATE ENTREPRENEURSHIP

Abstract

Keeping and increasing competitive advantages in a relatively longer period of time has become very difficult and challenging for businesses. In order to survive in a very turbulent business environment, large organizations are under the pressure of constant changes while struggling to overcome what has been done in the near past. The business strategies that are based on passive adaptation to changes increasingly give way to the innovation-based proactive strategies, which means the implementation of different forms of corporate entrepreneurship. Corporate entrepreneurship has become necessary precondition for sustainable business development. One of the key elements of corporate entrepreneurship model relates to the creation of an adequate organizational culture that includes referent values of entrepreneurial culture as well as motivational factors that support effective implementation of these values in the corporate environment and foster entrepreneurship to grow and flourish.

Keywords

• Corporate entrepreneurship
• organizational culture
• entrepreneurship