The value of evidence and its role in driving product strategy

• Melvin (Skip) Olson,
• Gorana Capkun

Affiliations

Melvin (Skip) Olson

ORCiD

Founder of Olson Strategies GmbH, Allschwil, Switzerland

Gorana Capkun

ORCiD

Global Head of Patient Focused Real World Evidence, at Merck Healthcare KGaA, Darmstadt, Germany