LINGUOCULTURAL AND PRAGMATIC ASPECTS OF PRECEDENT PHENOMENA: TRANSLATOLOGICAL PECULIARITIES

Abstract

The article highlights the translation peculiarities of precedent phenomena within mass-media discourse. The adequacy of translation modifications and the use of pragmatic adaptation are scrutinized.

Keywords

• прецедентный феномен
• прагматическая адаптация
• дискурс масс-медиа
• аллюзия
• переводческая адаптация
• precedent phenomenon
• pragmatic adaptation
• mass-media discourse
• allusion
• translation adaptation