The Instruments of Modern Media Lobbying

Abstract

The article deals with the discovery of instruments of modern media lobbying. There are investigated the technologies of political lobbying as a special kind of political technologies of informational influence, the feature of which is unidirectional pressure on the authorities, not with the purpose of seizing power or its affirmation, but in order to create conditions for the adoption of the necessary political group decisions. There are determined the main mechanisms of information pressure in the course of implementing campaigns for political lobbying.

Keywords

• lobbying
• media-jacking
• grassroots
• sockpuppetting
• hashtag politics