The value chain as a tool generating competitive advantages for the Aquaculture Industry

Abstract

The objective of the research is to propose improvement systems in each link of the activities carried out by Vikas Aquaculture Industry, Cia. Ltd. Data was collected trhough an investigation under a non-experimental design, and the study had a mixed-methods approach with a descriptive scope. Problems were identified in the different areas of the company such as lack of training, lack of formats for production registration, salary bonus plans, registration for internal and external logistics; however, the company maintains an efficient organizational structure. Based on this study, the implementation of different activities in the value chain was proposed to generate a competitive advantage that would increase the value of the product and optimize production processes throughout the value chain.

Keywords

• acuicultura marina
• tasa de crecimiento
• crecimiento económico
• productividad.