Forskning i media - Forskere om motivasjon og erfaringer fra medieintervjuer

Abstract

Abstract Research communication: Researchers on motivation and experience with journalistic interviews It is a conventional truth that Norwegian academics are demotivated to disseminate their research results through the popular press, but there is a lack of empirical knowledge about their motivation and experience in this area. An electronic survey conducted by us among Norwegian academics indicates that Norwegian researchers are highly motivated to interact with journalists and have been generally satisfied with the resulting news reports. However, the survey also suggests a number of challenges in the science–media interface and highlights the need for discussion of quality rather than quantity in research communication.

Keywords

• Research dissemination
• Science communication
• Science–media interaction
• Researchdissemination
• Sciencecommunication
• Science–mediainteraction