Strategies Applied to the International Freight Transport Market Case Study: Lufthansa

Abstract

In a relatively short period of time, aviation has experienced a spectacular evolution.v Aircraftcapacity has increased rapidly both for freight and passengers, the number of flights has explodedand the territory served has practically covered the whole land. However, companies in the airtransport market face difficulties and challenges. Lufthansa Cargo, Germany's largest freightoperator, has maintained its aircraft capacities at a stable level so it follows a successful route. This paper analyzes the market strategies used by Lufthansa in the air transport market in order toremain on the market and to be effective.

Keywords

• firm strategy
• freight transport
• firm market
• competition