Glasnik Zaštite Bilja (Dec 2021)

Vegetable production and marketing during Covid-19 pandemic

  • Ivo Grgić ,
  • Goran Beinrauch

Journal volume & issue
Vol. 44, no. 6
pp. 24 – 31

Abstract

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The import of vegetables and vegetable products is high in the Republic of Croatia. Although there are excellent natural conditions for open-field production of vegetablesand greenhouse production, it is not nearly exploited. The importance of short supply chains is increasingly emphasized, as the crises caused by the Covid-19 pandemic have significantly affected the market flows of vegetables. The use of this kind of marketing is especially emphasized in the large Croatian cities' consumer supply. The greater use of this supply channel is limited by the small quantities of products from some producers and the solution has to be their better business links, and better use of modern tools of market communication – the internet, mail, social networks. These results are also from the Survey conducted in the second half of December 2020, with the participation of 104 persons from 57 towns and villages in Croatia.

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