African Journal of Hospitality, Tourism and Leisure (Dec 2024)
The Evolution and Pandemic Recovery of Africa’s First Creative City of Gastronomy
Abstract
Research issues around tourism development in small town South Africa have generated a growing scholarship. With the announcement in May 2023 by the World Health Organisation of the end of the COVID-19 pandemic the paper reflects both on the pandemic experiences for tourism in South African small towns and of relevant initiatives for revival at the beginning of the post COVID-19 era. Specifically, the aim in this paper to extend the literature on tourism in small town South Africa by focusing on the context of small town recovery from COVID-19 analysing the example of the Overstrand, Africa’s first UNESCO Creative City of Gastronomy. The study shows that under certain circumstances amenity-rich small town localities can be resilient to external shocks such as the pandemic. For the resilience and recovery of small-town tourism destinations it is argued that place-based responses are critical.
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