The impact of unethical promotion of the pharmaceutical industry on drug consumer's behaviour

Abstract

The pharmaceutical industry in its development began to use promotion, in order to raise it's production and thus profit on a higher level. To succeed in this, it is actively started to use unethical promotion to influence doctors, but also to influence consumers of drugs. This industry seeks to influence consumer attitudes and purchasing decisions in order to put as much as possible impact on them. The subject of the research is the impact of unethical promotion of the pharmaceutical industry on drug consumer's behavior. The aim of the research is to determine how the drug consumers observe this industry. The hypothesis is that the unethical promotion of pharmaceutical industry is an increasingly prominent phenomenon, and its identification can determine its scope, impact and ability to control. The method used is a survey research.

Keywords

• unethical promotion
• pharmaceutical industry
• consumer attitudes
• purchasing decisions of consumers