Innovation for the economic development of the Artisanal Guild

Abstract

Received: September 11, 2018 Approved: November 13, 2018 Received: September 11, 2018 Approved: November 13, 2018 The general purpose was to analyze the innovation for the productivity of the artisan guild of the municipality of Aracataca, Department of Magdalena. Sustained under the theoretical postulates of Robbins (2008), Blázquez (2009), López (2007) among others; From the qualitative point of view, with the ethnographic method. Field design The information was collected through observation techniques and qualitative interviews. The sample was of 3 (three) informants of the artisan guild. The results emphasize the importance of innovation, especially when it comes to human work, they will be responsible for translating into concrete actions the messages sent by the market in reference to existing products and changing needs of each market segment or group of clients. It is evident how innovation does not only relate to the technological field, but it is an individually exploited capacity put into development by a specific group, where a process capable of transforming products or services in order to satisfy the needs of the public is presented in general.

Keywords

• Innovación
• desarrollo económico, gremio artesanal
• productividad
• servicio.