customer- Orientation: The Successful factor of Excellance Organizations

Abstract

The future world in the 21th century is filled with competition, development of new arising markets, uncertain environment factors, wide use of high technology, customer -orientation, and expansion use of commerce. Conditions for success in this world are using opportunities and facing challenging obstacles. One of the most important todays organizational challenges are customer-orientation and attention to customer satisfaction. This Causes to know the customer-orientation and attention to customer satisfaction from several dimensions, so that one can stay in this competitive world. In this article customer-orientation and attention to customer satisfaction study from several dimensions, and then customer-satisfaction measuring models presented. The final part of the article devotes to conclusion and debate related to customer-orientation as the successful factor of excellence organizations.