Yönetim ve Ekonomi (Jan 2010)
Çocuklu Ailelerin Otel İşletmesi Seçiminde Etkili Olan Faktörler: Afyonkarahisar’da Bir Uygulama(Important Factors for Families with Children in Hotel Establishment Selection: An Application in Afyonkarahisar)
Abstract
The aim of this study is to define the factors influential in hotel selection for families with children in 5-6 age group, to find out the influence of children among these factors and to contribute to the marketing activities of tourism establishments by setting out the criterion for families with children about the hotels they are going to accommodate. Questionnaire technique was used in order to find out the influential factors for families with children in 5-6 age group for hotel selection. 14 schools in Afyonkarahisar province were taken as a cluster and 50 surveys for each school were handed over to be filled by either the father or mother of the children and from the total 700 questionnaires 514 were found valid to be evaluated. The results were evaluated with Variance Analysis, T-test and Duncan test. According to the results gained from the results of the study, security, the availability of child bed and closets suitable for children, the availability of child menus at restaurants, the importance given to hygiene, the availability of pools for children and the availability of banisters near staircases are important topics for families with children in hotel selection. In literature, while there are many studies about purchase decisions of families with children focusing on 12-16 age group, the influence of children below the age of 12 in this process has not been studied sufficiently. This study carries importance since it aims to define the influential factors for families with children in 5-6 age group on holiday destination selection and their criterion in hotel establishment selection.
