Investigation on College Students' Financial Management Behavior and Research on Guiding Strategies

Abstract

The rapid development of information technology and economy has accelerated the integration of Internet and Finance, and contributed to changes in consumers’ attitudes and behaviors toward money. In the era of Internet consumer finance, more and more college students join the Internet financial management team. As a special consumer group, they occupy an important position, and their financial management behavior is concerned by the society. In this paper, college students in Sichuan Province are investigated by random sampling, and 514 valid questionnaires are collected and analyzed to study the characteristics of college students' financial behavior and the main factors affecting their investment tendency, so as to improve the quality of college students' consumption finance and optimize their financial ecology, and finally realize the sustainable development of campus finance.