A RIBEIRA SACRA COMO DESTINO TURÍSTICO: ANÁLISE DESDE A PERSPECTIVA DOS SEUS VISITANTES

Abstract

The Ribeira Sacra is a largely rural area located between the two inland provinces of Galicia. In this geographical space we develop a field research to describe the profile of visitors and to know their a ssessments on the quality level provided by tourist services, and satisfaction with other resources in this area. The findings are intended to contribute to improve the marketing strategy of this tourist destination.