The Formation of the Brand of a Faculty on the Internet (on the example of the Department of Marketing and Advertising, the School of International Business, Omsk State University named after F.M. Dostoevsky)

Ekonomiczne Problemy Usług. 2017;126 DOI 10.18276/epu.2017.126/2-43

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS


Alexandra Vereteno (Omsk F.M. Dostoevsky State University The School of International Business)

Mikhail Freze (Omsk F.M. Dostoevsky State University The School of International Business)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

The article describes the basic concepts of branding. It presents also a method of formation of the brand in the fast Moving Consumer Goods (FMCG) Market and on the Inter­net. The authors describe in detail the practical techniques as well as the formation of the brand of the Faculty of Marketing and Advertising in Social Media Marketing (SMM).