Sprachliche Kodierung der emotionalen Einstellungen zu ausgewählten Sachverhalten im politischen Diskurs

Abstract

Emotions are an inevitable part of everyday life. They can greatly influence human experience and action. It is therefore not surprising that their strength is also used in the area of political marketing. In this study, the emotions are treated, following its position in the public-political sphere, with special emphasis on the “party-voter” relationship. As a part of the empirical research, chosen texts will be examined with regard to the manifestations of the emotions presented there and then questions of possible effects on their reader.

Keywords

• emotions
• journalistic texts
• political discourse
• persuasion