Curating Culinary Culture: The Rhetorical Function of Cookbooks and Their Paratexts

Abstract

Rarely are cookbooks simply collections of recipes; frequently, they offer a wealth of additional cultural and historical information. They serve as a medium for sharing ideas and memories; and thus operate rhetorically. Similarly, a recipe is not simply a set of instructions; it is a text embedded within and reflecting cultural, social, and historical contexts. Recipes act as rhetorical tools that foster communal continuity and cohesion. Cookbooks create a rhetorical space, engaging readers through both the main text and supplementary elements, or “paratexts,” as termed by Gérard Genette. This study examines the rhetorical function of Emily Meggett’s bestselling cookbook, Gullah Geechee Home Cooking, with a focus on her “Fried Okra” recipe and its accompanying paratexts. Analyzing these elements enhances our understanding of and appreciation for the cultural and rhetorical dimensions embedded within her cookbook.

Keywords

• cookbooks
• paratexts
• recipe’s “embedded discourse”
• culinary culture
• authenticity
• oral tradition