Mass tourism in Portugal: from the detraditionalization to the disruption / Turismo de massas em Portugal: da destradicionalização à desestruturação

Abstract

Regarded as on of the marks of modernity the tourist boom from 1960 and 1970 represents a true challenge to the portuguese society associated to the phenomen of detraditionalization that marked the last years of “Estado Novo”. Starting, therefore, from the analysis of the progressive industialization of tourism combined with the time compression and the imprisonement of the tourism areas, we propose to reflect, first about the rationalization and mercantilization and, secondly, about the imaginary mimicry that marks the last quarter of the twentieth century in Portugal. We also propose to talk about the imminente disintegration of the masss tourism model in Portugal where overlaps the tourist experience of post-modernity with the statement of a global multidimensional scenery which reveals a transitional field of different cultures and the hybridization as a constant.

Keywords

• Mass tourism
• Mercantilization tourist; Postmodernity; Hybridity
• Hybridity
• Mercantilization tourist
• Postmodernity