STRATEGIC ARCHITECTURE FOR TINPLATE INDUSTRY IN INDONESIA

Abstract

In the high level business of competition, a competitive advantage of company is only due to the influence of the dynamic environment and uncertainty. In order to have sustainable competitive advantage, a company must develop and strengthen their core competences to give value for customer. One of industry that is affected by disruption related to rapid business changing is tinplate industry. PT Latinusa Tbk that engaged in tinplate industry which is the only one in Indonesia conduct business transformation that focus on strengthening core competence for their existence in doing bussiness. This research aim to identify current core competence of PT Latinusa Tbk, to develop industry foresight base on core competence and to make architecture strategic towards new future industry. This research uses qualitative descriptive and quantitative method. Processing techniques and data analysis in this study is descriptive qualitative analysis that is VRIO Analysis to identify core competences of company, gap analysis to set strategic challenges, using the architecture strategy to set strategy toward industry foresight. The result of this research shows that the industry foresight of tinplate company with managing new core competence such as customer relationship management and supply chain management. The company’s strategic architecture is arranged for the next 10 years that is divided into 3 strategic steps such as competence strengthening strategy, bussiness growing strategy and performance excellence strategy.

Keywords

• core competence
• strategic architecture
• tinplate industry
• business