COMMUNICATIVE COMPETENCE AS A NECESSARY ELEMENT OF A MANAGER'S PROFESSIONAL CULTURE

Abstract

This article is devoted to the issue of communicative competence forming in the context of the professional culture of student-managers in the university There are given requirements for the manager in the XXI century, requirements for the communicative knowledge and skills. Submitted assumptions for the formation of communicative knowledge and skills and expected as a result of the proposed action results.

Keywords

• training in university
• professional culture
• communicative competence
• communicative knowledge
• abilities and skills
• communicative interaction