Investigation of distinguished approaches towards synergy

Abstract

The investigation of synergy is the initial impetus for achieving effective investments in sustainable organisational solutions. This article focuses on synergy phenomenon; various views across different areas are critically reviewed. The authors investigate two essential areas: synergy and synergistic effects. The main result is the identification of seven sources, or, as the authors call them, generalised approaches to synergies. The paper provides a new contribution to area of management of companies, which cooperate, and competete simultanously. The obtained results may be instrumental for better strategic management of contemporary cooperating organisations.