Outline of a business strategy to guide teachers: Production and Consumption of Dead Horse for Education

Abstract

We propose, in the light of Foucault’s theories and the notion of Production and Consumption of written objects, bequeathed by Certeau, contributions from Chartier etc., analyze linguistic and discursive aspects of the lesson Dead Horse (CM), conveyed by a public-private initiative program (IMS – Integrated Management System). We aim at identifying the representation of the reader presupposed in the lesson in order to set out the identity profile of Teacher built for this purpose; and analyzing compositional devices and discursive responses of two managing participants in the course of SGI in Campina Grande – PB in order to confront interpretive gestures of the reading activity with the representation of the lesson reader. We found that the CM lesson is configured as a governmentality instrument whose discursive strategies aimed at implementing a ‘new’ conduct in Educators, with the assumption of leading them to the promised education of quality. This new approach involves a real will on education as servile and entrepreneurship as prominent. The subservience of education is materialized by the permissiveness in dealing with the interference of others in the area. And the business community of prominence, the pride with which it appropriates the ‘task’ to direct the improvement of education and (dis)qualify educators. This article refers to issues that are recurrently discussed in the area of educational policy; however they need to have resonance between the independent teachers’ level of education and professional expertise. It approached Education – no matter there were problematic, political, educational or theoretical-methodological suggestions, the context should trigger an identification within all professionals to ratify, discuss or dispute these suggestions. It seems that there are still among us, teachers and educators, such a dispersion that allows ‘others’ to (un) say and (un)do the educational area without a minimum scientific zeal.Keywords: teacher’s identity profile, real wills and business perspective in Education.