The seasonality in tourism in Croatia

Abstract

Subjectively, the seasonality in tourism in Croatia is generally considered to be very high. High seasonality is often mentioned as the main undesirable feature of tourism demand and dealing with the issue of seaso - nality is identified as a strategic aim of the Croatian tourism. This paper aims to give an empirical answer to the question to which extent tourism in Croatia is in fact, i.e., objectively, seasonable, and if it is indeed extremely seasonable. The Gini coefficient calculation was used to measure the degree of seasonality in tourism in Croatia and in selected countries of the Euro-Mediterranean region comparable to Croatia in terms of geographical location, climate, the type of tourism, summer holiday tourism that is as important in these countries as it is in Croatia. A comparative analysis in an international context confirmed the hypothesis that seasonality in Croatian tourism was relatively high. Furthermore, the analysis revealed one of the main causes of seasonality

Keywords

• seasonality
• tourism
• comparative analysis
• Croatia