EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)

Abstract

The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco production and passing the information to the end-consumer is made.

Keywords

• consumer behavior
• marketing research
• focus group research
• focus group
• techniques of group discussions.