Health-Advertising in the Iranian Legal System with a Comparative Study of European Union Directives

Abstract

Advertising is an important issue in the world and has a deep effect on various aspects of our individual and social lives. The effect of this phenomenon on the economy, culture, society and even politics is constantly increasing, and the lack of appropriate laws in this area will provide a good platform for abusers. The issue of advertising is very important for products that are directly related to consumer health. The most important problem in the field of health advertising in the Iranian legal system is the multiplicity and fragmentation of the resolutions that have existed for a long time. However, it can be said that each resolution addresses the issue from a specific perspective, but there are sometimes overlaps, and contradictions regarding the competent authorities provided for the issuance of advertising licenses and the authorities dealing with violations, guaranteeing the implementation of violations of the rules governing advertising, etc. In recent years, not only has there been no effort to resolve this issue, but in some cases, it has increased these ambiguities. In this article, we will explain the situation of the Iranian legal system in this regard, while referring to the European Union's directives on health.

Keywords

• advertising
• health advertising
• commercial advertising
• iran's legal system
• european union directives