大数据 (Mar 2024)
Research on the evaluation index system of government tourism data opening:based on the data of 21 provincial administrative regions
Abstract
In the context of the information age and smart tourism, the government’s initiative to open up internal tourism data is conducive to releasing the commercial and social value of tourism data resources.This paper used the coefficient of variation method and the entropy weight method for combined weighting, constructed an evaluation index system for government tourism data opening, calculated the scores of 21 provincial administrative regions, and used fsQCA to compare high and low evaluation values with configuration analysis.The results showed that the index system included 4 first-level indicators, 17 second-level indicators and 51 third-level indicators, which effectively evaluated the performance of tourism data opening in provincial administrative regions; the utilization layer and data layer were the first-level indicators with higher weights, legal policy efficiency, content, platform relationship, etc.were second-level indicators with higher weights;high evaluation values were configured as comprehensive development type and data-assisted application type, and low evaluation values were configured as insufficient policy & utilization type and platform & data problem type.The research results are helpful to provide a reference prototype for the research and practice of tourism data opening evaluation.