ONLINE COMMUNITIES OF SOCIAL ENTREPRENEURS: THE STRUCTURE AND RHETORICAL STRATEGIES

Abstract

Nowadays the problem of people's interaction involved in social business is becoming rather important. Many social and economic researches show the actual problem of social entrepreneurs communication in Russia. The aim of the article is to describe the structures of virtual net communities ofpeople involved in social entrepreneurships in Russia. The methodology «Social network analysis» was used during the empirical stage of the research.

Keywords

• социальное предпринимательство
• социальный бизнес
• онлайн сообщества
• social entrepreneurship
• social business
• online communities