COMPLEX APPROACH TO THE ANALYSIS OF AN SITUATION OF ENTERPRISE IN INDUSTRY ENVIRONMENT

Abstract

A complex approach to the positioning of the enterprise in the industry environment is discussed in this article The possibilities of express-analysis and detailed сomplex approach to appraisal of activity of the enterprise are analysed. Indicators are described that are used for express-analysis and сomplex assessment, which has several directions: the competitiveness of products; financial and economic dependence; the competitive position of the enterprise.

Keywords

• экспресс-анализ
• детализированный комплексный анализ