OPTIMIZATION OF PROMOTION EXPENSES USING A PRODUCTION FUNCTION

Abstract

This article describes an opportunity of application of the production function for optimization of promotion expenses. Second part of the article contains a data of a real enterprise to calculate an optimal advertising budget.

Keywords

• авс-анализ
• бюджет
• метод лагранжа
• оптимизация
• производственная функция
• функция кобба-дугласа
• abc analysis
• budget
• method of lagrange
• optimization
• production function
• cobb-douglas function