Journal of Humanities and Social Sciences Mahasarakham University (Apr 2023)
The Model of Religious and Cultural Tourism Management in the Temples of Phetchabun Province
Abstract
The aims of this research were to study an environment and tourists’ satisfaction toward temples and the model of tourism management in Phetchabun province. This research was a mixed methods of quantitative and qualitative research to study, collect, analyze and criticize the data for synthesis and field research (Survey research) by using questionnaires, interviews and observations. The statistics used for data analysis were frequency, percentage, mean and standard deviation. The results of the research revealed that Phetchabun had special characteristics of tourism. The tourists chose Phetchabun Province as a place for Buddhism activities and as a tourist attraction for recreation They especially visited temples in Phetchabun Province. There were also natural attractions, ancient sites, and antiques, so many tourists liked to visit Phetchabun, especially during the high season. Regarding the tourists’ satisfaction in visiting Phetchabun, it was found that the tourists were satisfied with the tourist attractions and the tourism managementsorted in order from most to least as followings: tourism resources, tourism strategies, facilities, public relation, and personnel. In addition, the tourists gave their opinion about the temples’ improvements ranked from most to least: providing enough trash bins, organizing activities that encourage them as a part of the tourist attractions, and providing maps for visiting the temples.The conclusions of the study on the tourism management model in the temples were as followings: 1. The tourism resource management such as the proportional utility management, the development the temple area in short and long term, and the reparation of archaeological site or abandoned temples. 2. The public relation management system such as the preparation of the temples’ information and data base information systems and publicity for the important day in Buddhism. 3. The Personnel management such as the development of the temples’ personnel about tourism and moral development of the temple tourism.
