DEVELOPING SMART TOURISM USING VIRTUAL REALITY AS A TOURISM PROMOTION STRATEGY IN INDONESIA

Abstract

Technological developments have forced several sectors to adapt to technology, one of which is the tourism sector. Departing from the need for effective and efficient promotional tools in the development and marketing strategies of potential tourism destinations in Indonesia, this study aims to develop a tourism information system (SIPADU) with the concept of mtourism based on android using virtual reality technology. The research and development (R&D) was used as a research method by applying ADDIE model (analysis, design, develop, implementation, and evaluation) in the development process. This study found that SIPADU, in practical terms, is feasible to be used as an effective Android-based promotional media for tourism promotion in Indonesia. In addition, the development of this product can help travelers to obtain tourist information easily and quickly, and can become a medium for sustainable tourism development.

Keywords

• tourist destination
• sipadu
• smart tourism
• android-based
• promotion strategy