Bìznes Inform (Sep 2022)
Planning of Exhibition Business as a Component of Successful Administration in the Context of Military Aggression in Ukraine and the Global Pandemic
Abstract
The article is aimed at defining the role of administration in the planning of the exhibition business in the context of military aggression in Ukraine and the global pandemic. Over the past four years, Ukraine has been facing problems that have inevitable force and directly affect all spheres of activity. Firstly, the COVID pandemic, which paralyzed business not only in Ukraine, but throughout the world, and secondly, military aggression by the Russian Federation, which increased the risk of carrying out any type of economic activity due to shelling, occupation of territories and hostilities in our country, along with an increase in migrants to many countries of Europe, Asia and America. Modern administration of organizations is based on two main components: firstly, it is the activity of the top management of the organization and, secondly, it is the science and art of business management in the dynamic business environment and intense competition. At this, general scientific and special methods of system-structural analysis and synthesis were used to isolate the exo- and endogenous pandemic risks that manifest themselves at the enterprises of the exhibition business, and systematize additional opportunities for participants of the interactive dialogue-based conference; SWOT analysis to identify factors that affect activities and to determine the factors taken into account when planning a dialogue-based interactive conference. According to the results of the literature review, the stages of organizing a dialogue-based interactive conference were distinguished. An approbation of the theoretical research was implemented on the basis of the results of the activities of LLC «Firm «Metal-Courier», specialized in publishing activities and holding conferences during the organization of exhibitions. An analytical research showed that the effect obtained through the administration of a dialogue-based interactive conference can be used as a target indicator in the administration of the exhibition activities of an enterprise. Further research in this direction is the search and analysis of promising world markets for conducting the dialogue-based interactive conferences.
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