A UTILIZAÇÃO DE CENARIOS COMO DIFERENCIAL NA ORGANIZAÇÃO: UMA PESQUISA BIBLIOGRÁFICA

Abstract

The uncertain future and the study to achieve competitive advantages before other organizations has been doing with companies increasingly drastic measures, requiring present quick answers to addressing the challenges that are proposed and use the opportunities that the market offers. However one can see that these uncertainties have affected the decision of which strategy to follow on the unpredictable. Having said that, there is the theory of the scenarios supporting every decision to be taken by the administrator. This paper proposes to introduce the main methods and the history of scenarios in the general context. In this way, using a bibliographic search methodology and exploratory aspect, sought to meet production methods, the history and its importance in organizational decision-making. Therefore, it is concluded that the construction of scenarios can be used as a competitive differentiator and supportive at the time of defining strategies for the company

Keywords

• Directors
• Scenarios
• Prospecting
• Strategies
• Methods