Social Media at The College of New Jersey Library

Abstract

In Brief: This article discusses how and why The College of New Jersey (TCNJ) Library decided not to develop library-specific social media channels and why other academic institutions should consider a similar approach. For many years, most literature on social media was how-to based (Jacobson, 2011); as a result, when academic librarians discuss engaging students, they start with a presumptive answer of 'social media' and then work backwards to the how and why.

Keywords

• academic libraries
• marketing
• social media
• technology