The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing

Abstract

The aim of this article is to present the findings of studies conducted on the activity of scientific research staff in the scope of marketing communication conducted by the Institute of Logistics and Warehousing (IL&W).

Keywords

• business partner
• client
• competitive advantage
• institute of logistics and warehousing
• intellectual capital
• marketing
• marketing communication
• research institute