THE HOSPITALITY CONSUMERS-HOW TO INFLUENCE THEM IN OUR DAYS

Abstract

The hospitality domain is an area widely researched with high implications for the economy of each country in the world. Hospitality service providers must sell services to consumers according to their needs. In order to satisfy these needs and to offer them what they want the service providers must understand the behavior of the consumers. This behavior depends on needs and can be influenced by internal factors and also by external factors. Although important scientists from the domain have tried to understand the behavior of people it is still a hard subject to explain because people are subjective to different factors. Selling what the consumer wants lead to consumer satisfaction and this can only be achieved by offering exactly what the consumer desires. Hospitality service providers offer services to people from different countries so it is crucial to create services that satisfy all these people.

Keywords

• service
• consumer behavior
• factors
• hospitality