NON-FINANCIAL INDICATORS IN EFFECTIVENESS EVALUATION OF COMMUNICATION ENTERPRISES

Abstract

The article describes features of evaluating the performance of of communication enterprise in the formation by the relationship with a partner. In the work defined and proved that effective evaluation by the relationship between the communication enterprise and a partner is possible due non-financial indicators. Recommended a phased process of formation and approval of non-financial efficiency indicators by the relationship of communication enterprise with a partner, as most non-financial indicators system take into consideration specifics of business environment, areas of communication, management and key efficiency indicators

Keywords

• efficiency
• communications
• key efficiency indicators
• non-financial indicator
• evaluation
• a partner
• communication enterprise