Approaches to Digitalization within Organizations

Abstract

Digital transformation is happening everywhere and organizations must adopt new technologies to remain on the market and to be able to expand to new markets. By implementing new digital technologies businesses will be able to create new products and offer better customer services by meeting customers' expectations. It is important for every business to understand that implementing technologies like artificial intelligence, big data, robotics and augmented reality will change not only product life cycles but also the way people will work and interact with these technologies. Digitalization will affect the way organizations will conduct their business by creating new business models that integrate digital technological innovations. In future organizations must adapt to remain competitive and take care of their customers and their employees.

Keywords

• digital business models
• digital operation models
• digital competitive advantage
• digitalization