Accelerando: BJMD (Feb 2024)
Repositioning Afro-pop in the Global Music Space: The Contributions of Davido Music Worldwide (DMW)'s 30 Billion Gang
Abstract
The harmonious collaboration of inventiveness among Afro-pop artistes has instigated intense modification in todays Afro-pop music scene, and, as well, repositioned its tentacles in the global music space. This is evident among today's artistes across the shore of Africa, in which Davido Music Worldwide (DMW)'s 30 billion Gang belong. Precisely, the strive of this artist has continued to awaken artistic consciousness among Nigerian youths, particularly, and Afro-pop music lovers in general. This paper, however, examines the contributions of Davido Music Worldwide (DMW)'s 30 billion gang, one of the top-sorted Nigerian artists, towards repositioning the Afro-pop genre in the global music space. The goal is to reveal essential aesthetics that give Afro-pop music vibrancy and attraction among youths worldwide. Primary research process of survey and descriptive method were supported with document observation technique for the study. Findings showed that 30 billion Gang Music Group, within the ambience of its music productions, has been able not only to fuse some elements of traditional sound, which influenced different artistes across the world, but also to instill African identity in the global music space. This effort was noticed to have contributed to what is now termed "African sound" in the global music scene. Furthermore, the study also revealed the upsurge in collaborations between African and foreign artistes on singles, electronic plays (EP), or albums, which has become a norm among foreign artists. The study concludes that while some musical groups create menace and disrupt the socio-economic wellbeing of the society, others, such as Davido Music Worldwide (DMW)'s 30 billion gang, were noticed to have been promoting the richness of African musical identity across the globe, through their artistic ideology.
