Comunicação e Sociedade (Dec 2012)
Mobile Media – Mobile Creativity?
Abstract
Today’s society is characterized by a mobility shift in the usage of media, which influences the ways people communicate and express themselves. This paper explores the basic correlation between mobility and creative ways of mobile phone usage. The results of a study conducted among 597 students at the University of Paderborn show how mobile phone users adopt creative ways of communicating in their daily life. Furthermore, different special subgroups of mobile us- ers and their creative actions could be identified. The analysis also reveals a correlation between creative mobile usage and mobile gaming. All in all, this paper aims at highlighting the creative ways in which young adults use mobile technologies.