Статистика України (Oct 2018)
Strategies for the Development of Leading Mobile Operators Communication of Ukraine
Abstract
The high level of mobile operators competitiveness is arrived at due to realization of reasonable strategy of development guidance. The effective method of strategic management is SPACE- analysis. It envisages realization of research of company activity by 4 groups of criteria. It is financial force of enterprise; competitive advantages; attractiveness of industry; stability of enterprise environment. An analysis is executed for three companies in Ukraine: Kyivstar, Vodafone “Ukraine”, lifecell. For the enterprises of most types of economic activity the system of indexes by groups is mainly formed. For the operators of mobile communication it is necessary to be formed. It is constrained with the use of information from open sources, that is got to the company at own discretion. An author are formed these groups of indexes by such method. The financial state is appraised by the sum of expenses, profitability of products, and also net profit of companies. For the estimation of companies’ competitiveness market part of company is used; quantity of companies subscribers, and also amount of persons, that watch in the network of Facebook, that allows quickly to react on problems. The attractiveness of industry is evaluated by innovative potential; by stability of income receipt; by the attractiveness of operator for foreign partners. Stability of industry is characterized by investments; rate of increase on mobile communication market; level of competition. After calculations, strategies of development of companies appeared different, although they work at one market. A company Kyivstar, as a market leader, uses Conservative strategy. It is typical strategy on stable markets with the low growth rates. For a company Vodafone “Ukraine” development envisages maintenance of Aggressive strategy, increase of sales volumes, mastering of new sale segments of services. In a strategic management for her the increase of market share, search of candidates, is offered on absorption in a telecommunication sphere; concentration of resources on services, that provide most advantage above competitors. For the company of lifecell the Competition strategy is recommended. It sent to the search of additional sourcing, increase of quantity of subscribers, stabilizing of financial provision. It is expedient to learn possibility to develop the brand of the second card. Forming of the research and information providing of management development of mobile communication operators must become direction of further researches.
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