The significance of errors induced by the focus group method implementation (the results of the survey research)

Abstract

The paper examines the empirical survey research devoted to the analysis of errors and difficulties emerging in the process of the focus group method implementation in case sociological and marketing research. The possible errors hierarchical classification is provided as well as schematic guidelines are outlined which can be instrumental in preventing their rise in the process of the practical implementation of the method.

Keywords

• поисковое эмпирическое исследование
• метод фокус-групп
• ошибки