Incomes and Savings of Polish Seniors in View of Research Outcomes

Abstract

The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. One of the key criteria for evaluating the market attractiveness of segments is consumer purchasing power resulting from the income earned. It is disposable income that determines consumer behaviour on the market to the largest extent. The aim of this article is to present the financial situation of older people in Poland. The article consists of three parts. The first one focuses on conceptualisation of the research and characteristics of the research sample. In the second part, a synthetic explanation of the essence of disposable income is followed by an analysis of income levels and self-assessed financial situation of Polish seniors. The third part addresses savings of the elderly in Poland. In that section, after a brief literature review, the structure, preferences and purposes of Polish seniors’ savings are investigated based on the research outcomes.

Keywords

• disposable income
• savings
• consumption
• seniors